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Bachelor´s Degree in Labour Relations and Human Resources
GRLYRH01-0-015
Entrepreneurship
General description and schedule Teaching Guide

Coordinator/s:

GUILLERMO OLAVI PEREZ-BUSTAMANTE ILANDER
gperezuniovi.es

Faculty:

GUILLERMO OLAVI PEREZ-BUSTAMANTE ILANDER
gperezuniovi.es
(English Group)
ANDREA MARTINEZ NOYA
noyauniovi.es

Contextualization:

~~
The course is part of the electives in the bachelor’s degree in Business Management and Administration and Labour Relations and Human Resources Management. It is included in the Organization and Management module and, more specifically, it is classified under the General Management label.

The course will introduce the general theoretical knowledge on the business start up process for those students aiming to create a new company, while procuring managerial capabilities for entrepreneurs and small firm business managers. Additionally, the course comprises a set of practice-based activities aimed at the development of business model and business plan. Several general competences -see section 4 of this document- and various specific competences –mainly those related to finding business opportunities, implementing them and managing companies in uncertain environments will be produced.

The course has two main objectives:
 
a) Analyze and better know the reality of entrepreneurs and business managers, through the study of their characteristics an personality traits, motivations, and sociodemographic features.
 
b) Know those technics that help to define a budines model and build a sound business plan applied to a novel budines idea. The students should be able to take decisions in the human resources, marketing strategy, organisation, accounting and financial fields of companies as well as to detect new business opportunities.

 Exceptionally, for reasons of health, non-presence assessment activities could be implemented. Students would be informed accordingly.

The ethical code of the University of Oviedo applies to this course you can follow the link: https://www.uniovi.es/launiversidad/panoramica/codigoetico.

Requirements:

 

English level required B2. First day of class a test will be performed and the students who can not express them properly in English will be transferred to the Spanish course.

Other knowledge required none. However, students are advised to have taken the following courses on strategy, organization structure, commercial management, market research, human resource management, investment and finance legal tax systems, and production management. Students in the Bachelor’s degree in Labor Relations and Human resources will be integrated in teams with students in the Business Administration Degree.

Competences and learning results:

Regarding the general competences fixed for the bachelor’s degree in Business Management and Administration at the University of Oviedo, this course contributes to the development of the following skills:

 

Generic Competencies:

 

  • CG2. Learning capability
  • CG5: Ability to search for and to analyze work-related information.
  • CG7: Ability to work autonomously.
  • CG8:  Ability to work within a team.
  •  

    CG9. Capability to work in an international context

    CG11: Capacity to take decisions.

  • CG12 Ability to apply theoretical knowledge to practice.
  • CG13: Creative capacity and capability to find new ideas and solutions.
  • CG14: Initiative and entrepreneurial spirit.
  • CG15: Leadership capacity
  • CG16: Capacity to organize and plan.
  • CG17: Negotiation capacity
  • CG18: Capacity to adapt to new situations
  • CG19: Quality orientation
  • CG20: Possess ethic behaviors
  • CG21: Integrate the democratic values of peace in the labour area
  • CG22: Integrate the principles of equality between women and men in the labour environment
  • CG23: Integrate the principles of accessibility of disabled people in the labour environment

 

This course is also intended to develop the following specific competences:

 

  •  

  • CE5: Understand the social and economic and institutional setting for firms and its impact on business decision making.
  • CE9- Design the organizational structure of the firm
  • CE10- Do the strategic planning of the firm
  • CE18 – Plan and mange human resources in the organization
  • CE19 -The development and management of business projects.
  • CE20 -Issue advisory reports on ideas, problems, and solutions in managerial settings to specialized and non specialized audiences.
  • CE 21- Produce reports on specific situations of markets and companies

 

Finally, these are the main, but not unique expected students’ learning results from this course:

RA1.8: Plan the HRM strategy and design specific policies.

RA1.9: Formulate and evaluate business projects.

RA1.10: Analyse aspects related to business growth and make the appropriate decisions.

Contents:

In accordance to the double objective of the course, the content has a double perspective.

 

  1. Motivate and transmit entrepreneurial education: know the main traits and characteristics of entrepreneurs, their personality, motivations, socio-demographic characteristics, advantages and disadvantages of being an entrepreneur, legal forms of firms, creative techniques and knowledge about different support systems to set up a firm.

 

  1. Entrepreneurial techniques to design a business model and to develop a business plan for a novel idea.

 

  1. MANAGERIAL AND ENTREPRENEURIAL COMPETENCES:
  1. Creativity and innovation, b) leadership, motivation and team working, c) assertive oral and written communication d) negotiation skills e) time management and planning f) problem solving and decision making

 

  1. DEVELOPMENT OF CONCEPTUAL FRAMEWORK

Elaborate a business model designing its canvas or other model, lean start up or effectuation.

 

  1. BUILDING THE BUSINESS PLAN

 

SWOT analysis, strategy, legal and tax system, economic and financial planning, operations plan, HRM plan, marketing & communication plan.

The course implies working in teams of around five people. Attending the course sessions is compulsory, because practical classes will be devoted to team working. Students will not be allowed to register in the course after the first two weeks.

 

ENTREPRENEURIAL EDUCATION

 

 

LESSON 1. The Entrepreneur and Manager. Statistics, characteristics sociodemographic perspective. Legal forms of firms

LESSON 2. Generation of business ideas. Creativity techniques

LESSON 3. Evaluation selection and protection of the business idea.

LESSON 4. Entrepreneurial capabilities: leadership, motivation, team working, assertive oral and written communication, negotiation, time management, planning, problem analysis and decision making.

 

CONCEPTUAL FRAMEWORK

 

LESSON 5. Business model: Lean start up, effectuation. Sharing economy.

LESSON 6. Business plan. Concept, structure y Content.

 

OPERATIVE FRAMEWORK

 

LESSON 7. Strategic analysis and new company formation. SWOT analysis

LESSON 8. Marketing Plan: product, price, distribution & communication

LESSON 9. Operations Plan: definition, activities, place and equipment and logistics.

LESSON 10. HRM Plan & internal organization.

LESSON 11. Economic and financial Plan. Legal System

 

Methodology and work plan:

 

The course implies students will be working in groups, so assistance to the course is compulsory to satisfy the groups work needs. After the first two weeks of the course no new students will be enrolled.

 

  1. In class activities: 60 hours (40%)

 

 

    • Theoretical sessions to transmit the theoretical contents of the course.

 

Practice-based sessions will be used to solve up practical cases studies, watch films or parts of them to understand better the process to create a company. Students will also work on the decision making process to build up the plan. 

 

    • Other activities: Conferences and debates organized either during the course or outside the course hours.

 

Out of class activities: 90 hours (60%)

 

    • Autonomous work by the student: analyze and implement the theoretical contents to build the business model and business plan.

 

    • Team work: seek information, and develop the proposed project work and its oral presentation as well as other managerial techniques.

 

Exceptionally, for reasons of health, non-presence teaching activities could be implemented. Students would be informed accordingly

Assessment of students learning:

For the course evaluation, course deliverables, in class participation and group report will be considered. Therefore both individual and group achievements will be taken to grade the students. Documents should be delivered through the virtual campus in word, powerpoint or excel formats and should identify the student. If due to any circumstances there are no classes as it happened with the Covid-19 the oral presentations will not be compulsory.

 

Individual Evaluation (60% of the Total)

 

1. In class Participation and commitment (10%)

Quality in-class active participation will be evaluated basically in terms of the student’s ability to apply theoretical knowledge to questions and cases, especially emphasizing the ability to consider different points of view, to identify the perceptions of the various agents involved and to propose actions that, while satisfying each conflicting group demands, fulfill the expectations and interests of the firms as a whole. Students should be able to support their points with structured arguments and engage in robust debate. Here are some thoughts to guide the participation:

Did you deliver on time the in class assignments required?

Are your points relevant to the discussion, or are they detracting from it?

Does your point reflect preparation and careful consideration of the day’s assignment?

Are you stating a unique perspective, or simply rephrasing the comments of another participant?

Are you clear in articulating your point?

Does your style demonstrate empathy for other perspectives?

The weight of in-class participation in the students’ final grade is 10%.

 

2.Interview to an entrepreneur or businesman business woman (0,5%)

 

Students should check that the interviewee belongs to their field of interest or of the business they want to develop. The purpose is to understand the entrepreneurial experience of the business man and make a critical report (3 to 5 pages) about the person and the business. It must include a description of the business, why it was set up, previous information, problems, how the socio-economic impact of the business is evaluated and give the contact details of the entrepreneur.

 

Peer Evaluation of teamwork (10%).

In the group assignment, students will be evaluated by each of the teammates for their participation. The grade will be based on a ranking of 0-5 (5 being the best score, 0 being the worst) on the following factors.

 

a. Hard Work – Did this person pull their share of the load? Were they at meetings, prompt with their deliverables, and deliver high-caliber work?

b. Leadership – Did they help make the important decisions? Did they contribute their own ideas and help mold the project?

c. Collaboration – Was this person a team player? Did they ask for help when they needed it and offer help to others?

 

d. In addition you have to assign 100 points amongst the group members.

 

Part of being a HRM is evaluating peer and employee performance. If the deviation of the points granted for your team members is low, will you will get a bad grade on your individual report.

 

Please take into consideration that the scores have to be reasoned and both this information and the points submitted will be treated as confidential. Students will individually upload them through the individual campus. Students who do not produce this evaluation for all their teammates, will get cero points themselves.

 

 

4. Cash flow (15%). HRM students will have to produce an alternative exercise linked to HRM planning

5. Written tests (20%)

Written tests might imply the development of essay based or multiple choice exams and will be graded. They will be based on theoretical contents, or work done in class. They will be used to evaluate the capacity to remember and implement basic aspects of the course. They could be complemented by an exercise about basic terms.

 

Team work assignment (40%). Students will have to produce and present a written report related to a business model and a business plan

 

Assessment of teamwork (group assignment -essay) will be based on clarity, synthesis capability, depth of knowledge and competence in the application of the course knowledge to the business idea and project in addition to teamwork abilities and written and oral expression and communication skills showed in the presentation. This assignment and its oral presentation represent 40% of the students’ final grade (4 points). This deliverable will include both a written piece and Power Point slides. The team should be prepared to make a 20-minute presentation, with an additional 5-minutes for Q&A. During the course there will be deadlines to submit parts of this assignment. Students might be asked to explain their work. Not delivering the assignments on time will penalize the grade 0,5 points per deadline missed if the teacher allows its presentation in the following 24 hours.; though only the content in the final report will be taken onto consideration for the evaluation.

The work will be valued with the following criteria:

 

1. Report about the need and its opportunity for the market and (elevator pitch),

2. Business model report and oral presentation

3. Report and oral presentation and viability analysis of the business plan

4. Financial aspects

Grammar and spelling errors will reduce the grade. Please pay attention to detail. If there are too many errors your paper will be handed back and you will receive a zero grade for the written part.

 

The final business plan has to take into consideration the cumulated effort in the course and should provide an answer to the questions made by the teacher.

 

Due to the special characteristics of this course, there is no difference between the ordinary May or extraordinary July exam. This means that the individual is considered continuous assessment and the grades obtained are kept during the academic year, except for the 20% theoretical points assigned, for which the student should be examined again. The peer evaluation will be kept unless approximately 70% of the team members have to sit again the exam. Regarding the teamwork evaluation, the grade will be kept, unless approximately 70% of the team members have to present the project again.

 

Students who decide not to take part in the continuous evaluation methods, which have to be assessed during the course, in order to pass this course will have the following evaluation method: 1) presentation of the business plan and business model individually or in groups (worth 50% of the final mark) and 2) theoretical exam worth 20% of the final mark. The business model and business plan have to be delivered through the virtual campus one week before the official exam date. The student will also have to make an oral presentation on that day with time for Q&A. It is required a 5 to pass the course with a minimum of 40% of the available points in each part of the evaluation methods.

 

For the extraordinary exam the following course, the student will have to produce a final report with a business model and business plan about an idea previously agreed with the teacher. The business model and business plan have to be delivered through the virtual campus one week before the official exam date. The student will also have to make an oral presentation on that day with time for Q&A. The report and oral presentation will score 50% of the grade. The student will also have to pass the exam about the theoretical contents of the course.

 

 

Differentiated evaluation

 

The student has to get the permission of the Dean’s office and inform the teacher accordingly. The student will have to produce a final report with a business model and business plan about an idea previously agreed with the teacher. If possible, it should be done in teams and their composition should be communicated in the first 4 weeks of the course. The business model and business plan have to be delivered through the virtual campus one week before the official exam date. The student will also have to make an oral presentation on that day with time for Q&A. The report and oral presentation will score 50% of the grade. It is required a 5 to pass the course with a minimum of 40% of the available points in each part of the assessment parts. The student will also have to pass the exam about the theoretical contents of the course.

Exceptionally, for reasons of health, non-presence evaluation activities could be implemented. Students would be informed accordingly.

The ethical code of the University of Oviedo applies to this course you can follow the link: https://www.uniovi.es/launiversidad/panoramica/codigoetico.

Resources, bibliography and documentation:

~~RODRÍGUEZ, A. NIETO MJ, FERNAÁNDEZ, Z Y REVILLA, A (2014): Manual de creación de empresas; Civitas Thomson Reutes, Pamplona


CEEI ASTURIAS (2012): Guía para la creación de empresas. www.ceei.es


GONZÁLEZ DOMÍNGUEZ, F.J. (2006): Creación de empresas. Guía para el desarrollo de iniciativas empresariales. Pirámide, Madrid.


HISRICH, R.D.; M.P. PETERS; y D.A. SHEPHERD (2005) Entrepreneurship. Emprendedores. McGraw Hill, Madrid.


Direcciones de internet:


Asociación de Centros de Empresas del Principado de Asturias: www.aceppa.es


Asociación de Jóvenes Empresarios (AJE) de Asturias: www.ajeasturias.com


Centro Europeo de Empresas e Innovación: www.ceei.es


Ciudad Tecnológica Valnalón: www.valnalon.com


Crear Empresas: www.crear-empresas.com


DOCUMENTOS DE GUÍA DIDÁCTICA DEL PROYECTO NTNC. PROYECTO LEONARDO 2011-1 ES1-LEO05-36437: www.nt4nc.eu


Emprendedores y Pyme: WWW.ipyme.org